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woensdag, februari 15, 2006

Gebruik van long-tails

Interessant artikel over het gebruik van long-tails.

Woorden als hypotheek, vakantie en verzekering zijn erg populair én duur bij advertising campagnes. Slimme search marketeers adverteren ook op meer specifieke (combinaties van) woorden. Er worden namelijk elke dag miljoenen unieke zoektermen gebruikt. Weegt de moeite van zoektermonderzoek op tegen de voordelen van de 'search tail'?

Lees het volledige artikel 'Marketing in the search tail: is the pain worth the gain?'.
Bron: Search Engine Watch, vertaald door Checkit

Relevant artikel Wired magazine: 'The Long Tail'.

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