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vrijdag, februari 17, 2006

PPC effectiviteit bij AOL & MSN hoger dan Google en Yahoo (USA)

Kwam op de site van WebSideStory interessante resultaten tegen over de effectiviteit van advertentieprogramma's bij AOL, MSN, Yahoo en Google. Uit het onderzoek blijkt dat AOL en MSN de meest effectieve PPC programma's hebben.

WebSideStory today reported the results of a new study showing the median order conversion rate for the top four search engines. For the month of January, AOL Search generated the best conversion rate at business-to consumer e-commerce sites (6.17 percent), followed by MSN (6.03 percent), Yahoo (4.07 percent) and Google (3.83 percent).

Lees het volledige persbericht 'Study Reveals Conversion Rate for Each Major Search Engine' door WebSideStory.

In Nederland wordt WebSideStory vertegenwoordigt door Adversitement.

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