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vrijdag, juni 30, 2006

lagere clickprijzen in Google Adwords campagnes


Met revolutionaire technologie is het mogelijk om meer bezoekers via Google Adwords naar de website te krijgen tegen 20 tot 50 procent lagere clickprijzen.

Het nieuwe programma Admax® van Onetomarket verlaagt, geheel in tegenstelling tot de huidige trends, de clickprijzen en optimaliseert de campagnes automatisch. Het systeem is binnen één dag te implementeren en garandeert al binnen 24 uur de eerste resultaten.

Op basis van historie en actualiteit worden campagnes tegen lagere kosten beter renderend gemaakt. Zo wordt scherper geboden op bestaande keywords. Ook worden additionele trefwoorden aangemaakt en worden zelfs negatieve keywords, waarop een organisatie niet gevonden wil worden, gegenereerd.

Bron: Puntocom & Onetomarket

Het juiste aanbod op het juiste moment bij de klant

Met behulp van campagnemanagement en -optimalisatietechnieken van SPSS zijn marketeers in staat om hun direct marketing campagnes veel specifieker af te stemmen op de behoeften van iedere individuele klant. Dit is natuurlijk goed voor de klant, maar dat hiermee nog eens 25% meer omzet uit campagnes wordt gehaald, is natuurlijk helemaal mooi meegenomen. Download de whitepaper ‘Campagne optimalisatie met PredictiveMarketing’.

Bron: Twinkle & SPSS

Yahoo Conversion Counter

Conversion Counter is the Yahoo! Search Marketing free, conversion tracking tool. Conversion Counter tracks the number of conversions (such as sales, registrations, newsletter sign-ups, etc.) generated by your Yahoo! listings.

Conversion Counter tracks conversions for your overall account, as well as for each keyword and match type. By tracking your results, you will be able to evaluate the effectiveness of your budget and understand how your clicks translate into sales and/or conversions. You will gain insight into the performance of your account as a whole, as well as the performance of each individual keyword and match type. Having this information will allow you to optimize your listings and get the most out of your account.

When an Internet user clicks on one of your listings and arrives at your Web site, Conversion Counter places a "cookie" on that visitor's browser. When the visitor reaches your transaction completion page (i.e. your sales confirmation or sign-up page), Conversion Counter registers a conversion and ties it to the visitor's previous search. The cookie used by Conversion Counter is active for 30 days, so you will be able to track conversions even if your site's visitors do not convert right away.

Getting started with Conversion Counter is free. You or your Webmaster simply copy and paste a piece of HTML code onto one page of your Web site (usually the sales or sign-up confirmation page). To sign up for Conversion Counter, sign up for a Yahoo account and go to the Account Set-Up page.

How can I track my online advertising results?

There are three standard ways to measure the effectiveness of your online advertising spend:

1. Conversion Rate
Conversion Rate measures how many visits to your site "convert" to a sale or "action."
Formula: # of Sales from a given advertising vehicle / # of visits to your site from that advertising vehicle = Conversion Rate

2. Return on Advertising Spend (ROAS)
Return on Advertising Spend (ROAS) tells you how much revenue you generated per dollar you spent on a given advertising vehicle.
Formula: Revenue generated from the sales from a given advertising vehicle / Amount spent on that advertising vehicle = ROAS.

3. Return on Investment (ROI)
Return on Investment (ROI) tells you how much profit you generated per dollar you spent on a given advertising vehicle.
Formula: Profit generated from the sales from a given advertising vehicle / Amount spent on that advertising vehicle = ROI

donderdag, juni 29, 2006

PPC Management

After successfully installing web analytics and collecting a data sample, do you know what reports you should focus on? Jamie Smith, CEO Engine Ready will clear the confusion on what to look for and how to interpret what you find. He will explain about ROI and ROAS and discuss how to track conversions.

Learn how using web analytics to improve online marketing campaigns can help increase profitability. The key to successful search engine marketing is creative, continuity, conversion and optimization.

Listen to the Show:

1. Getting Started with Web Analytic Reports
After successfully installing web analytics and collecting a data sample, what reports should I focus on? 90% of the time you spend reading reports will be on the same 4-5 reports. (Visitors, Conversion rate, campaign summary, demographics).

2. Cost per Acquisition
The Driving Metric for Search Engine MarketingHow to use web analytics to calculate conversion rates, CPA (cost per acquisition) and ROAS (return on advertising spend). If possible always use ROAS to measure results. A brief description of which report in Conversion Analyst which gives you real time CPA and ROAS metrics.

3. Search Engine Marketing & Web analytics
Using web analytics to improve online marketing campaigns. The key to successful search engine marketing is creative, continuity, conversion and optimization.

Bron:

Web measurement data definitions

++ Hits ++
(A hit is) an action on a web site such as when a user views a page or downloads a file - including executable files, PDFs, sound files, JPEG, PNG, and GIF mages.

++ Page Views ++
Page [views] are defined as measurement of responses from a web server to a page request from the user browser, which is filtered to remove robotic activity and error codes prior to reporting, and is recorded at a point as close as possible to opportunity to see the page by the user.

++ Visit (user sessions) ++
A visit is counted when a unique visitor creates activity on a web site, measured using sequential page views (clickstream), regardless of the duration of this activity as long as the period of inactivity between page views does not extend beyond 30 minutes.

++ Unique Visitors ++
A unique visitor is counted when a human being uses a web browser to visit a web site, regardless of the number of pages visited or the duration of the visit. A visitor can be unique for different periods of time, and the individuality of a visitor is preferably defined by a truly unique user identifier shared between browsers. A unique visitor for any arbitrary timeframe should be counted one time and one time only on his first visit between the start and the end dates. Note: if no unique user identifier is shared between browsers (at least direct or indirect login & password based) then the notion of human being using a web browser has to be put in question and possibly be replaced by only the notions of browser and machine.

++ Referrers ++
A referrer to any web site should be a unqiue and complete URL, describing the exact page on the web site that contained the link to the web site. If the URL is not complete and thus not unique, danger exists of over-counting and specific information is lost. This is mostly important for dynamique URLs and email tracking functionalities. Web Analytics/Business Intelligence related definitions.

++ KPI (Key Preformance Indicator) ++
Key Performance Indicators (KPI), also known as Key Success Indicators (KSI) are financial or non-financial metrics used to reflect the critical success factors of an organization. These are used in Business Intelligence to assess the present state of business and to prescribe the course of action. The KPIs differ depending on the nature of the organization. They help an organization to measure progress towards their organizational goals.

++ Balanced Scorecard ++
In 1992, Robert S. Kaplan and David Norton introduced the balanced scorecard (BSC), a method for measuring a company's activities in terms of its vision and strategies. It gives managers a comprehensive view of the performance of a business. It is a strategic management system that forces managers to focus on the important performance metrics that drive success. It balances a financial perspective with customer, internal process, and learning & growth perspectives. The system consists of four processes:
  1. Translating the vision into operational goals;
  2. Communicate the vision and link it to individual performance;
  3. Business planning;
  4. Feedback and learning and adjusting the strategy accordingly.

Bron:

Customer Analytics

Genius is een start-up en commercialiseert een dienst die verkopers meer inzichten moet geven in het online gedrag van prospects. Een eerste ontmoeting van Sales Force Automation, Web Analytics en CRM. Het concept: stuur een mail naar je prospect om naar je website te komen, kijk in reële tijd wat hij of zij doet (en dus waar hij of zij geïnteresseerd in is), en verkoop. Interessant concept.
Bron: redactie Digimedia.be