vrijdag, juli 28, 2006

Clicktale bekijkt muisgedrag bezoeker

Clicktale is een nieuwe benadering van webanalitics en optimalisatie. Traditionele webanalytics programma´s genereren gebruikersdata, maar Clicktale focust op het gedrag van de gebruiker. In die zin komt het overeen met eyetracking. Alleen Clicktale bekijkt niet de oogbeweging van de bezoeker van de site, maar het muisgedrag.

Lees het volledige artikel op Twinkle: Clicktale bekijkt muisgedrag bezoeker

woensdag, juli 12, 2006

Every user has a story

Unlike traditional web analytics that produce only pure statistics, ClickTale gives webmasters the ability to watch movies of users’ individual browsing sessions. Every mouse movement, every click and every keystroke are recorded for convenient playback. With ClickTale, webmasters can improve website usability, enhance navigation, and increase website effectiveness.

Read the Clicktale blog.

Clicktale is currently running a closed beta. You can signup for updates and tell Clicktale what you think.

maandag, juli 10, 2006

All about Cookies

Cookies are the tools that give websites a sense of memory, allowing them to recognize one user from another. Most sites use them to do anything from counting the number of viewers they have to delivering tailored editorial content. Online they help us shop, use chat services and take part in communities.

Allaboutcookies.org (iabeurope.ws) show how cookies are used, the relationship they have between the website and your browser and why they are key to getting the best from the web.

URL: Allaboutcookies.org

What is: Web beacon

Also called a Web bug or a pixel tag or a clear GIF. Used in combination with cookies, a Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. When the HTML code for the Web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, the type of browser that retrieved the image and previously set cookie values.

Web beacons are typically used by a third-party to monitor the activity of a site. A Web beacon can be detected by viewing the source code of a Web page and looking for any IMG tags that load from a different server than the rest of the site. Turning off the browser's cookies will prevent Web beacons from tracking the user's activity. The Web beacon will still account for an anonymous visit, but the user's unique information will not be recorded.

Source: Webopedia.com (part of internet.com) & Allaboutcookies.org

advertising is becoming less wasteful and its value more measurable.

Very interesting article on Economist.com about advertising becoming less wasteful and its value more measurable.

The new advertising models based on internet technologies amount to innovation. Instead of bombs, advertisers now make use of the idea that consumers themselves taking the initiative by showing up voluntarily and interacting with what they find online.

Read the article 'The ultimate marketing machine' on the Economist.com

Source: marketingfacts.nl

vrijdag, juli 07, 2006

Analytics for online forms: Wufoo

Now-a-days it is common for websites to have submission forms, contact forms and many other types of forms that involve visitors entering information and submitting it.

Wufoo is an online tool that helps anyone build and host online forms. In a few short minutes, you can create a mailing list, a contact form, a marketing survey or even a complete customer management system.

From a marketing perspective there are a couple features in Wufoo that can make your life much easier.

Wufoo makes it easy to see trends with your submissions. You see the number of submissions you get each day, week, month and year. Read more ...

Pronet Advertising: experiences in successful online marketing
Wufoo: build and host online forms

donderdag, juli 06, 2006

The Official Google Analytics Blog

Now you can stay up to date on the latest info posted by the Google Analytics team. You'll learn about product changes as Google makes them, whether it's a new feature you’ve asked for, or a fix for something that needed fixing. Google will also let us know when they will add new reports and will ask for our feedback too.

Furthermore Google is going to post tips and best practices frequently, as well as spotlight helpful resources such as Conversion University and the Google Analytics Help Center.

Google Analytics blog: The latest news, tips, and resources.

DART Search

Search Engine Marketing is a powerful tool to attract and convert new customers. DART Search helps marketers get the most out of their search marketing investment.
  • Paid placement: now what paid keywords convert to sales and optimise ROI on advertising investments with Overture, Google and other paid search engines.
  • Paid Inclusion: Distribute comprehensive product data feeds to multiple search engines, directories, and comparison shopping engines.
  • Optimisation: Proactively manage search engine placement based on real-time sales conversion tracking and predictable ROI measurement.
  • Robust Reporting: Monitor sales in real time, view click and click-charge data from the engines and see activity down to the keyword level.

Download the DART Search Overview

Source: Dutchcowboys