advertising is becoming less wasteful and its value more measurable.

Very interesting article on Economist.com about advertising becoming less wasteful and its value more measurable.

The new advertising models based on internet technologies amount to innovation. Instead of bombs, advertisers now make use of the idea that consumers themselves taking the initiative by showing up voluntarily and interacting with what they find online.

Read the article 'The ultimate marketing machine' on the Economist.com

Source: marketingfacts.nl